It is a common misconception that UX design is just about making something look pretty. It's so much more than that. UX design impacts user conversion, engagement, and retention, impacting everything from your product metrics to your bottom line.

Creating content is essential, but nearly everyone does it, and it keeps getting easier to get lost in a sea of competing pages and posts. You spend your time and money on making content, so it should be doing something to build brand awareness and earn customers.

A UX audit, or usability audit, is the process of evaluating a product. Whether it’s a mobile application or website, UX audits are an excellent way to uncover usability issues within your products.

This isn't the first time we made a significant improvement to how fast our UX audits run. I bet you thought there was no way we could make it faster, but we did anyways. UX audits for most websites with less than 200 pages take less than an hour to complete

Identifying the metrics and goals for your website content will make it easier to identify areas that require improvement. For instance, to increase blog visitors' conversions, you should focus more on a post's headline and call-to-action (CTA) copy rather than its body text.

UX is measurable, and you can even find signs of issues in your sales KPIs. We'll discuss how UX affects product metrics, some of the different UX measurements you can employ, and how a UX audit can turn things around.

Everyone wants better search engine rankings, and Google has made it apparent that user experience will be the defining factor for the long term. But while website builders focus on technical aspects like site speed and mobile friendliness, the actual on-page experience sometimes gets lost. Your website design will impact your traffic, and if users aren't engaged, you won't get the conversion you want.